“Publish once, rank forever” – that’s one of the greatest lies SEOs have ever told. Sometimes, you need to update your content to make sure it’s accurate and relevant. It’s the missing puzzle piece in your SEO strategy.
It’s a common refrain: “SEO is a long-term game.”
But if you’ve been posting content for a long time, there’s actually a secret hack you can use to get extra traffic and conversions quicker than the traditional 6-month time frame.
The great thing about updating content you’ve already published is that you don’t need to wait for Google to index it. If you’re ranked in positions 5-30, you might not be getting a lot of clicks from humans, but Google is still combing through it regularly.
When Google combs through your articles, they check whether they’re relevant. Google values fresh content, and they’ve said it openly for the past 10+ years.
So, what do you think that means for your old blog post?
If you have content that could rank higher, it’s worth updating. And if it ranks highly, but doesn’t get as much engagement as you’d like, then it’s worth updating too.
As your business evolves, so does your content strategy. Reading your old blog content can be an eye-opening experience. When our clients find their past content misses the mark, we sweep in and update it to ensure they address their ideal customer’s needs. It’s just another step towards improving your sales funnel.
Sometimes, your articles rank lower because they don't cover important topics. Not to worry; we use analytics to uncover hidden keywords that your competitors are ranking for. Then, we craft content focused on answering those queries better than anyone else.
Every article you publish should give your readers a reason to care. Upgrade your content to focus on their biggest pain points. When deciding what to add, we empathize with your customers to understand what kinds of information they’re looking for. Not to mention, we’ll add lots of helpful internal links to keep pushing them down your funnel.
What our clients have to say.
"Highly recommended! We needed large technical pages of content for our website. We needed persuasive copy. Nicolas delivers well-organized, well-written content on time. Great value!"
"They did the research and wrote very good articles on a complex topic about 3D visualization. Highly recommend!"
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
"Great work by Nicolas like always! Thanks again for your commitment and the great articles."
"Cerebrum absolutely crushed it. They delivered exactly what I needed and far exceeded my expectations. I will absolutely hire them again. Fantastic work!"
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
We craft content strategies based on your long-term vision.
Have some articles you want to update? Feel free to let us know! If not, we can analyze your traffic to find the articles that can contend for top billing.
Order upgrades in bulk or mix and match based on your needs.
Real humans with vetted writing skills. AI-generated content doesn’t enter into the discussion. Neither does plagiarism or spelling and grammar errors. Moreover, our writers know how to write in a tone that’s consistent with your brand and are expected to adhere to stringent quality standards.
Firstly, we have highly systematized processes for research, allowing us to quickly investigate relevant topics in your industry. From there, we can examine your offerings to understand how best to frame them to your audience. For each client, we develop rigorous standards for writing your articles. Now you know how we deliver unique, branded insights in every post.
If your pages are already ranking, you could see your ranking change as early as the same day, but it usually takes at least a couple of weeks for major changes to take effect.
Contact us for custom packages with custom pricing. You can mix and match different features, like word count and backlinks, to ensure that you’re pushing the right buttons for growth. Need 15,000 words and 3 backlinks a month? We’ll quote you a reasonable price for those deliverables. Once again, feel free to reach out.
Interview content is an SEO article that includes an interview with a relevant expert at your company or in your industry that educates your readers on a subject of interest to them. This can be highly impactful in depicting yourself as a thought leader to visitors.
Cerebrum is based in Vancouver, Canada, and all our writers are vetted native English speakers.
